2 Campaign Advertisements
2 Campaign Advertisements This print based advert was created by WWF warning people about the dangers of climate change. They do not include writing, hyperboles or any kind of statistics in order to let the audience focus solely on the image and what it represents. This is quite rare for a print based campaign advert as it is not trying to be persuasive through the use of emotive language. It is a pretty hard selling campaign as it uses a moving and slightly distressing image to convey its point. The image is of a penguin appearing as if it is melting symbolising the effects of the melting of the polar ice caps. The background is red symbolising blood and death. At the bottom right corner they have their logo notifying the audience of who made the campaign poster and to go through them to find out more information. This moving picture advert was made by the Telegraph as a way of informing people about the effect that second hand smoke has on their children. It consists...