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The advert that I chose was a rape awareness advert by the daily telegraph aimed at teenagers urging them to think about their actions. It may be aimed at teenagers as this could be when they are most excited about the idea of sex. As a result of this, they show a person who is around the same age as the target audience. Even though it seems like they are mainly saying it to males,they are also asking women to speak up about it.
It starts off as a typical night out with a couple returning from what the audience assumes is a date. They are seen to be enjoying themselves at first but when it gets too heated the female wants to stop. However, the male character either doesn't see this or chooses to ignore it - resulting in rape. The advert was most likely made like this as this could be the times when rape happens most often. By putting it in a very real situation it allows viewers to sympathize with the women more and also question whether this kind of experience has occurred to them or anyone they know.
The twist of the advertisement is that the character is watching himself doing this.He bangs on the glass begging himself to stop. This sends the message that you may not necessarily know that its rape but if she shows restraint or does not give consent then it is. The tagline also sends a powerful message in the form of a rhetorical question. It says "If you could see yourself, would you see rape?" The message is conveyed well and allows the viewer to think about the campaign and if they are guilty of it.
The final part of the campaign leaves the viewer with an email address as a helpful guide in case they have been raped in the past. As well as stopping future sexual assaults from happening the advert also allows people who have been assaulted in the past to confide in somebody.
It starts off as a typical night out with a couple returning from what the audience assumes is a date. They are seen to be enjoying themselves at first but when it gets too heated the female wants to stop. However, the male character either doesn't see this or chooses to ignore it - resulting in rape. The advert was most likely made like this as this could be the times when rape happens most often. By putting it in a very real situation it allows viewers to sympathize with the women more and also question whether this kind of experience has occurred to them or anyone they know.
The twist of the advertisement is that the character is watching himself doing this.He bangs on the glass begging himself to stop. This sends the message that you may not necessarily know that its rape but if she shows restraint or does not give consent then it is. The tagline also sends a powerful message in the form of a rhetorical question. It says "If you could see yourself, would you see rape?" The message is conveyed well and allows the viewer to think about the campaign and if they are guilty of it.
The final part of the campaign leaves the viewer with an email address as a helpful guide in case they have been raped in the past. As well as stopping future sexual assaults from happening the advert also allows people who have been assaulted in the past to confide in somebody.
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