The 'Young, Dumb and Broke' music video by Khalid contains a strong representation of young people. The title goes along with the already thought out stereotypes of teenagers being young, dumb and broke. However the kids in the video all seem happy and content with life and don't seem to have a care in the world. The video breaks a number of different stereotypes commonly associated with school. The teenagers do not seem to cause much trouble instead they take pleasure in having harmless fun. It goes against Hall's theory of representations and how stereotypes are created. However Khalid is aware of these stereotypes and subtly tries to subvert them. The stereotypes are based on social equality, in this case adults having conflict with the youth. However, in this video a cafeteria server joins the teenagers dancing. As a result of this it has the power to prove Gerbner's Cultivation theory in that it has the ability to change audience opinions on young people. It also has a wide number of black kids represented in positive ways, being shown doing a number of creative things.
The print screen advert that I chose is a poster for the 2016 Paralympic games. The poster contains a wide shot of a number of disabled people boldly standing in a line. Barthes theory of semiotics can immediately be seen to show what the poster is about. There are a number of signs that the people are disabled that the audience will instantaneously pick up on such as wheelchairs and prosthetic limbs. The signification is that despite their wide variety of disabilities they are still trying to achieve a common goal.
Vogue Timeline 1892 - Arthur Baldwin Turnure was the founder of vogue in the US. The price was 10 cents. 1905 - Conde Nast turned the magazine into a unisex magazine. I t was soon shifted to be a women's magazine. 1911 - the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the coverage of weddings. 1916 - British edition was launched 1920- After the First World War sales went up 1932 - They published their first colour magazine . The photograph was a female swimsuit model. 1960s- the American Vogue under the leadership of Diana Vriland had become the symbol of a new era. 1973- Vogue became a monthly publication 1988- present - Anna Wintour leadership
Beyoncé's "Formation" Beyoncé's 'Formation music video uses a number of representational themes. These include: Gender: Beyoncé's body and the way that it relates to her star persona and her being an African-American woman is a key element of her music videos. She uses binary opposites as she is represented as a strong empowered woman while simultaneously being sexually objectified through codes of clothing, narrative situations and provocative dance moves. Therefore, at times, she challenges stereotypical representations of women in the music industry while also reinforcing a stereotypical representation of women who are defined by their body image. Also the sense of sisterhood in the dance numbers create a positive representation. Ethnicity: Beyoncé uses the iconography of the antebellum dresses worn by white women in the American South during the slave trade era. There are references to slavery and the relationships between plantation owne...
Comments
Post a Comment