60 second Film
Vance Joy's Riptide
Vance Joy's Riptide Riptide was an Indie song released by Vance Joy. Riptide' music video subverts the typical conventions of the form. Whilst audiences expect the lyrics to be interpreted figuratively, the video is extremely literal obscuring and amplifying the lyrics. Riptide rejects normal narrative devices and instead constructs a montage of apparently disparate images that lack narrative cohesion, leaving the audience to draw their own conclusions. Disjuncture means lacking unity, thus creating a separation or disconnection, for example between the lyrics and the visuals in a music video. Riptide creates disjuncture by repeating image sequences for example the woman running to the sea which is repeated with the woman in different clothing, literally matching the lyrics but this succeeds in creating an enigma and not narrative clarification. Similarly, the shot of the two lollies being pulled apart is used as a visual for the lyrics 'Oh and they come unstuck...
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