Half Term Advertising Campaign.
My Campaign
Name: Biss
Slogan:
The campaign is mainly for teenagers and young adults as a way of keeping them hydrated and energised during times of stress and bulk revision. The campaign looks to persuade people to buy the product using a concept that they can all relate to - stress relief. What sets the product apart from the competition is that unlike others like it, it contains natural fruit juices and is healthy for the body and the brain. There are different flavours to the product to create various choices. These may include: Orange, Berry (strawberry, raspberry, blueberry) and Tropical (mango, pineapple, banana, kiwi). These fruits all not only help the brain, but contain essential vitamins and minerals to help the body.
The image could be of a teenager sitting in their room surrounded by books, paper and a laptop. The background could be dark which contrast with their face, which will be lit up due to the person having the drink in their hand. At the top of the image will be the one of the slogans. The slogans are humorous and give a little bit of light comedy which goes with the theme of releasing stress. It also does not explicitly say to take a break. This is to not be confused with 'Kit Kat' and to not come under scrutiny from parents if their children are not studying hard enough. What makes it different from other products of a similar nature is that is targeting a certain demographic that is often overlooked in today's society. There are always reports of an increase in stress and mental health issues amongst young people but there are not enough campaigns or products that aim to reduce and eradicate this.
Whilst it is advertising a product it is also containing an important message for young people. This is to take the occasional break whilst studying as this releases stress and helps the brain to relax and not be overworked. This is a big issue for young people as they are constantly put under extreme stress and pressure to get good exam results, getting into good schools, colleges or universities and/or getting a good job. The campaign is a reminder that even though hard work and effort is essential, it is also vital to relax once in a while.
The idea of helping people through a drink goes with Maslow's hierarchy of needs pyramid. At the bottom the most important aspect of life is food, water and shelter.
Images :
A sad middle-aged man struggling with life.
Image of a smoothie
A teenager sitting in their room surrounded by books, paper and a laptop with a dark background which contrast with their face, which will be lit up due to the person having the drink in their hand.
Blender with fruit next to it.
Slogan:
- 'Puts the "Smooth" into "Smoothie"'
- " From Concentrate to help you Concentrate"
- All natural sugars,
- 1 of your 5-a day,
- Idea is to make you study harder without damaging the brain,
- On every can/bottle there is a code for a study page on their website.
The campaign is mainly for teenagers and young adults as a way of keeping them hydrated and energised during times of stress and bulk revision. The campaign looks to persuade people to buy the product using a concept that they can all relate to - stress relief. What sets the product apart from the competition is that unlike others like it, it contains natural fruit juices and is healthy for the body and the brain. There are different flavours to the product to create various choices. These may include: Orange, Berry (strawberry, raspberry, blueberry) and Tropical (mango, pineapple, banana, kiwi). These fruits all not only help the brain, but contain essential vitamins and minerals to help the body.
The image could be of a teenager sitting in their room surrounded by books, paper and a laptop. The background could be dark which contrast with their face, which will be lit up due to the person having the drink in their hand. At the top of the image will be the one of the slogans. The slogans are humorous and give a little bit of light comedy which goes with the theme of releasing stress. It also does not explicitly say to take a break. This is to not be confused with 'Kit Kat' and to not come under scrutiny from parents if their children are not studying hard enough. What makes it different from other products of a similar nature is that is targeting a certain demographic that is often overlooked in today's society. There are always reports of an increase in stress and mental health issues amongst young people but there are not enough campaigns or products that aim to reduce and eradicate this.
Whilst it is advertising a product it is also containing an important message for young people. This is to take the occasional break whilst studying as this releases stress and helps the brain to relax and not be overworked. This is a big issue for young people as they are constantly put under extreme stress and pressure to get good exam results, getting into good schools, colleges or universities and/or getting a good job. The campaign is a reminder that even though hard work and effort is essential, it is also vital to relax once in a while.
The idea of helping people through a drink goes with Maslow's hierarchy of needs pyramid. At the bottom the most important aspect of life is food, water and shelter.
Images :
A sad middle-aged man struggling with life.
Image of a smoothie
A teenager sitting in their room surrounded by books, paper and a laptop with a dark background which contrast with their face, which will be lit up due to the person having the drink in their hand.
Blender with fruit next to it.
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