The 'Young, Dumb and Broke' music video by Khalid contains a strong representation of young people. The title goes along with the already thought out stereotypes of teenagers being young, dumb and broke. However the kids in the video all seem happy and content with life and don't seem to have a care in the world. The video breaks a number of different stereotypes commonly associated with school. The teenagers do not seem to cause much trouble instead they take pleasure in having harmless fun. It goes against Hall's theory of representations and how stereotypes are created. However Khalid is aware of these stereotypes and subtly tries to subvert them. The stereotypes are based on social equality, in this case adults having conflict with the youth. However, in this video a cafeteria server joins the teenagers dancing. As a result of this it has the power to prove Gerbner's Cultivation theory in that it has the ability to change audience opinions on young people. It also has a wide number of black kids represented in positive ways, being shown doing a number of creative things.
The print screen advert that I chose is a poster for the 2016 Paralympic games. The poster contains a wide shot of a number of disabled people boldly standing in a line. Barthes theory of semiotics can immediately be seen to show what the poster is about. There are a number of signs that the people are disabled that the audience will instantaneously pick up on such as wheelchairs and prosthetic limbs. The signification is that despite their wide variety of disabilities they are still trying to achieve a common goal.
Vogue Timeline 1892 - Arthur Baldwin Turnure was the founder of vogue in the US. The price was 10 cents. 1905 - Conde Nast turned the magazine into a unisex magazine. I t was soon shifted to be a women's magazine. 1911 - the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the coverage of weddings. 1916 - British edition was launched 1920- After the First World War sales went up 1932 - They published their first colour magazine . The photograph was a female swimsuit model. 1960s- the American Vogue under the leadership of Diana Vriland had become the symbol of a new era. 1973- Vogue became a monthly publication 1988- present - Anna Wintour leadership
Case Study: Assassin's Creed III: Liberation Assassin's Creed: Liberation was an action adventure RPG game initially released in 2012 for the PS VITA. Throughout the game a player controls a female protagonist named Avaline on her journey to free slaves in her hometown and get revenge for her mother's death. The characters is able to switch between the main character's different personas as a lady, a slave and an assassin. The game is set in 1700s Orleans based on a time period that actually happened. The game was initially exclusively released to promote the PS Vita when it first came out. When the trailer was released for the game, it was shown entirely on the console. The PS Vita is a handheld console, which could imply that it is made for gamers to use 'on the go' The PS3 version showed the parts of the game that the developers improved due to people having the most problems with it. It showed all the gameplay and the open world as that is what f...
Vance Joy's Riptide Riptide was an Indie song released by Vance Joy. Riptide' music video subverts the typical conventions of the form. Whilst audiences expect the lyrics to be interpreted figuratively, the video is extremely literal obscuring and amplifying the lyrics. Riptide rejects normal narrative devices and instead constructs a montage of apparently disparate images that lack narrative cohesion, leaving the audience to draw their own conclusions. Disjuncture means lacking unity, thus creating a separation or disconnection, for example between the lyrics and the visuals in a music video. Riptide creates disjuncture by repeating image sequences for example the woman running to the sea which is repeated with the woman in different clothing, literally matching the lyrics but this succeeds in creating an enigma and not narrative clarification. Similarly, the shot of the two lollies being pulled apart is used as a visual for the lyrics 'Oh and they come unstuck...
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