Madichi's Blog: Media

Tide advert This product is intended to sell cleaning products to women in the 1950s. The main image shows a middle-class domestic housewife hugging the product. This implies that she is glamorous and loves what she does. Even the slogan portrays this claiming that it is "what women want". This links to Gerbner's cultivation theory as the repetition of women enjoying being in the kitchen doing domestic work can lead to women being defined only by this stereotypical trait. The poster also has a hyperbole claiming that Tide will clean products better than all other cleaning products.  The unique selling point in this poster is that it is clean and that it gets the jobs done, this is done by the repetition of words like ‘Clean’ and ‘White’. The use of the secondary picture of the woman with the washing machine represents the cleanliness of the product. The woman in this poster does not only target this product to other women but to men as well, as if men saw t...

The Bridge Season 3 episode 1 analysis The Bridge Season 3 Episode 1 is a Scandinavian crime drama. It contains most of the elements that would usually be found in a crime drama.   The main character of the show, Saga, is a strong female detective . It is suggested that she has autistic tendencies, due to the way that she acts around others.  In season 1, this is contrasted with the Danish male detective who seems to have more empathy and social skills which will make the audience side with his point of view more.  In season 3, Saga is contrasted with the female Danish detective who seems to be more confident with dealing with her. The detective is also very straight to the point occasionally even more than Saga. This makes the audiences alignment change as we slightly sympathise with Saga more. Also it is shown that Saga responds well under pressure as when there is an explosion and the other detectives leg is blown off, Saga is quick to tie a belt around the ...

Life on Mars Analysis Life on Mars is a BBC crime drama starring John Simm. It consists of main character, Sam Tyler being in a car accident and being transported 33 years into the past to the year 1973. It has the main stock characters that would typically be seen in a crime-drama. Sam is the main investigator. He is the point of interest throughout and the audience feels just as confused as he does. In the present, the sidekick character that we briefly see is a strong female character. This contrasts with the 1970s where there are hardly any females in the workplace and the ones that are there face sexism by male co-workers. In fact in the 70s setting the boss and the sidekick character are the same person with him helping Sam solve the case and interrogate suspects or witnesses. Representation is used strongly throughout the episode, mainly with the roles of women in the workplace. This is seen through the character of Annie Cartwright. Even though she is clearly shown as ...

Brief 1: Television   I will choose Brief 1: Television. The genres that I would most likely choose are is a teen comedy disguised as a crime drama as they do not require as high a budget as other genres such as sci-fi. The teen comedy element is inspired by such shows as The Inbetweeners. The crime drama element is a mixture between a film and an existing television show: a scene from Captain America: Winter Soldier and the Daredevil TV series. Both are action set pieces that are grounded in reality and feature fast-paced action in one set location. There will be 2 main characters- the protagonist and the antagonist- and couple of goons/villain characters. The scene will be a point of conflict between these two characters. A criminal running from another character presumably a detective. At first the scene will be fast-paced with a variety of camera angles showing them running. They can include low shots of the character's feet as they run past. The scenes will co...

Luther and The Fall analysis The main character in Luther (John Luthor) portrayed by Idris Elba. He is a respected police detective. The first shot shown is an establishing shot. After this shot there is a quick edit of a man running. Because of the quick editing style, tension is created in the audience. The next shot cuts to outside and a whole squad of police cars are seen. The camera then pans and zooms into a woman speaking. Judging by her authoritative tone it can be assumed that she is a person with high power in the police force. The camera does mid-shots of a dark, hooded figure. When not doing mid shots, there are obscure close-ups of a hand and other body parts of the hooded figures body. The first proper shot that we see of Luther is an extreme close-up of his eyes. The camera then moves back and we see both characters standing facing each other on a small ledge as if its a western-like duel. It is evident that there is a conflict between the two. We then get close-ups...

TV questions Q1: What TV genres exist? Definitions and Example TV Drama- Shows that play on the emotions and feelings of the audience. Usually more realistic. E.g. EastEnders Sitcom- Shows that are more humorous. Sometimes filmed in front of a live studio audience. E.g. The Big Bang Theory. Documentary- To show and educate an audience. Usually narrated. E.g. Blue Planet Sci-fi- Shows set with futuristic settings around time and/or space. E.g Doctor Who Reality TV- Programmes that show real-life drama and conflict in a filmed environment. E.g I'm a celebrity Animation- Hand-drawn or computer generated images to appear as moving images. E.g The Simpsons  Q2: Favourite and least favourite genre and why?  Favourite genre is sitcoms. This is because I appreciate television with great humour and timing. I also like other shows that use elements of comedy as well. Least favourite genre is most reality TV shows such as Love Island. I find the cast of the shows ...

Kendrick Lamar, SZA- All the Stars Deals with issues of ethnicity Performance and narrative video Narrative is that Kendrick is voyaging through Africa  Performance part is SZA performing traditional African dancing Set with African surroundings (Afro-futurism) Religious imagery when Kendrick sails on the boat over people's arms. Reference to Moses Stars in the shape of the African Continent Traditional tribal dances, however the African men are wearing Converse trainers Close up of young African children Slow moving close ups of people Kendrick walking through a grey forest with dead trees, (symbolises death) When walking through the forest Kendrick wears a green bandanna (green symbolises life) Whilst ethnicity representations are positive it could be said that gender representation isn't Many mid-shots of SZA showing off her star persona Wears sexualised clothing that shows a lot of skin Many still and rotating shots of black women (shows power). Weari...