Madichi's Blog: Media

Media Theories.  The 'Young, Dumb and Broke' music video by Khalid contains a strong representation of young people. The title goes along with the already thought out stereotypes of teenagers being young, dumb and broke. However the kids in the video all seem happy and content with life and don't seem to have a care in the world. The video breaks a number of different stereotypes commonly associated with school. The teenagers do not seem to cause much trouble instead they take pleasure in having harmless fun. It goes against Hall's theory of representations and how stereotypes are created. However Khalid is aware of these stereotypes and subtly tries to subvert them. The stereotypes are based on social equality, in this case adults having conflict with the youth. However, in this video a cafeteria server joins the teenagers dancing. As a result of this it has the power to prove Gerbner's Cultivation theory in that it has the ability to change audience opi...

Trailer The trailer that I chose is Avengers: Age of Ultron. It's layout is very bleak and depressing using both a mix of fiery almost war-torn backgrounds and grey, dull backgrounds to symbolise the war and conflict that is coming. The first shots do not give much away and just give little teasers about what is to come. Each shot of the character either is a wide shot or a close up of different parts of their body that the audience can easily associate with that character. Later in the trailer we get little bits of them in action. Due to the fact that it is a sequel film, mainstream audiences will have seen a previous film where they were introduced to these characters and so seeing them again will allow anticipation for the audience. The trailer also introduces three new characters who were not in the first film. Fans who are familiar with the source material will know who they are and so seeing small bits of them will build excitement. It also shows their abilities and hi...